Clik here to view.
Take Yourself out of the Equation
As a graphic designer, I ask my clients to take themselves out of the equation and let me look at their marketing from their client’s point of view. Don’t tell them what you want to say…tell them what...
View ArticleClik here to view.
Email Campaign
Today I’m sending out an email marketing campaign targeting lawyers in need of graphic design. I wanted to document this process to show how easy it can be to generate business (I hope). Here it is...
View ArticleClik here to view.
Email Campaign – Part 2
I didn’t get any new clients. I didn’t get any calls. I got only 4 clicks to my site (.5%). OK, I only sent this to 787 people and 54 folks did open it. I’m not thrilled with this low response rate....
View ArticleClik here to view.
Anatomy of a Website Redesign
As a web designer, it’s crazy that we’ve had the same site for years without an over-haul. We’ve always gotten compliments on it, so we’ve just been revising and adding to it as it is. Finally,...
View ArticleClik here to view.
The Big Ten’s New Logo
Here’s the new logo for the Big 10 conference…Everyone pretty much agrees that this sucks. This looks like it was slapped together in 10 minutes for a presentation of initial comps. Don’t blame the...
View ArticleClik here to view.
Don’t Give us the Solution.
A great tip for clients when dealing with graphic designers is to present the problem, not the solution when giving feedback. For instance, we hear “Make the logo bigger” because it isn’t standing out...
View ArticleClik here to view.
The Secret to Success: Return Calls
OK, it is such an obvious point, but I think the world needs a reminder. CALL PEOPLE BACK WHEN THEY CALL YOU. EMAIL PEOPLE BACK WHEN THEY EMAIL YOU. If I call you and are blown off, I get pissed. My...
View ArticleClik here to view.
What’s Wrong with Email
Don’t get me wrong, I love email as a tool. Attaching files, giving a list of changes, and connecting with a client in their own time are just a few reasons why email is great. Still, email is the...
View ArticleClik here to view.
My Current Web Design Job will be Obsolete…Kinda
There are great resources out there for small businesses and start-ups to build their own websites. There are templates and content management systems that are easy to use and look great. Sound like...
View ArticleClik here to view.
Why Should my Site be Designed in WordPress
What is WordPress? For those of you who don’t know, WordPress is a site that you can host your blog with, but more importantly, you can build any website on the WordPress format. It’s a free package...
View Article
